Products
See the shelf every Monday, not when your KAM calls.
Every Monday you see what price your item sits at in each chain, against the competitor you choose, and who cut their price that week.
Who it is for
Who it serves
Consumer goods manufacturers with their own brand in national retail, facing several overlapping annual negotiations with the large chains.
Who it does not serve
If your brand is not in the large national chains, there is no case here, and we will say so before there is a proposal. It is also the wrong tool if what you need to measure is your actual sales; a different instrument covers that.
What it does
- The market, every Monday
- Every Monday, price and presence across the main chains, in the exact format that gets negotiated: the specific item with its pack and its size, rather than a price per liter.
- Your position against the benchmark you choose
- Pick who you measure against: one brand, the cheapest on shelf or the category average. The gap shows in euros and in percentage, chain by chain.
- The competitor's promotional rhythm
- How often they promote, how far they drop and how long the drop lasts, with the history behind it to read the pattern.
- A dedicated install
- The system is installed on your own servers and the observed history stays with you, including the day you stop working with us.
The case it came from
San Benedetto
A consumer goods group.
- The problem
- They found out how their category and their competitors were moving when it was already too late to react.
- What we built
- A system that reviews the market every Monday and flags on its dashboard what moved that week.
- The change
- From reacting late, to getting there first.
From a partial snapshot to the market every Monday.
Why it exists
The negotiation arrives before the information does.
You negotiate five or six times a year with less information than the buyer across the table. What you know about your own shelf arrives as WhatsApp photos from your KAMs, the key account managers who cover each chain.
Delivery
How it is rolled out
The observation circuit is already built and running. Each rollout configures your assortment, your chains and who you want to measure against, and you approve the scope before it starts. It is contracted as an install on your own servers, with ongoing maintenance.
Frequently asked questions
Frequently asked questions.
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Where do the price and presence figures come from?
- From a weekly review, every Monday, of the assortment each chain publishes. Every figure carries its date and you can see where it came from, so any number holds up in a negotiation.
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Does it measure our actual sales?
- It measures the shop window: what price each item sits at in each chain and whether it is still in the assortment. Sales and market share are measured with a consumer panel, the instrument for actual sales, and the two read well together.
Would you like us to look at your specific case?
Write to us for a diagnostic call.