Honesty
We tell you what is good for you, even when it is not what earns us the most. If a problem can be solved with something simpler than what you asked for, we say so. And if something is not for you, we say that too.
About us
We are a technology consultancy that sits on your side of the table.
AIdvance comes from a simple idea: most companies do not need more technology, they need someone who understands their business before touching anything. That is what we do.
Founded in Valencia in 2024
Head office Valencia · Spain
Founded in Valencia in 2024
Three ways to work with us Custom projectsProducts of our ownExternal technology leadership
Clients Gómez Tejedor AbogadosSan BenedettoOVB
Why we exist
We have seen the same problem too many times.
Solid companies, with good teams, making important decisions on five Excel files that do not add up. Critical processes that only work because one person pulls them along by hand. Technology projects that start with a huge promise and end up as a black box nobody knows how to maintain.
We set up AIdvance to do it the other way around: understand first, design with care, build only what is needed and leave it running. No hype, no lock-in, no surprises on the invoice.
We deliver projects, not documents.
Your part is to decide; ours is that every decision reaches you ready. AIdvance is a Valencia firm led by its founding partners: whoever signs the contract answers for the delivery and stays through follow-up.
How we work
Three things we do not compromise on
Rigor
We bring the method of the large firms, without their slowness or their distance. Every decision rests on data, not on gut feeling. No “just trust us.”
Traceability
You can see where every figure and every recommendation comes from. We work in the open: you know which phase you are in, what has been done and what is left. The system we hand over is one you understand and control.
Meet the founders
Two partners, two ways of looking at the same problem.
AIdvance is run by its founding partners. There is no salesperson who makes promises and a technician who shows up later: you speak directly with the person who designs the work and the person who answers for it.
Gabriele Cianfanelli Salas
CEO
Gabriele leads the vision of AIdvance and the method we work with. He comes from Deloitte, where he learned to structure large problems and make them manageable, and decided to bring that rigor to mid-sized companies, on timelines of weeks.
His obsession is design before code: truly understanding how a business works before proposing anything. He is the one who makes sure that what we build solves the real problem, not the one it seemed to be at first glance.
The hard part is not the technology. The hard part is knowing what is worth building.
Rafael Marí
CFO · Commercial director · Founding partner
Rafa brings together the two sides that rarely go together: numbers and people. He is an economist from the Universidad Católica de Valencia (Business Administration, with honors) and holds a Master in FinTech & Business Intelligence from EDEM. Before cofounding AIdvance in 2024, he learned the trade on the financial side of real businesses.
As CFO he makes sure every project makes economic sense, for the client and for AIdvance. As commercial director he is the first conversation you have with us: the one that decides whether we can really help you or not. He believes a good sales team does not need more data, just the right data at the right time.
I would rather tell you no today than let you down in six months.
Who answers for the result
Every delivery carries the name of a professional at the firm who reviewed and signed it. That name does not change midway, and it answers for what you receive, contract included.
AI prepares the work, and you approve before the project moves to the next phase.
See the methodologyThe method, the discipline and the responsibility for the result are ours, and we apply them equally to every engagement.
If you have read this far, let's talk.
You do not need to have the problem perfectly defined. We work that part out together. A first 30-minute conversation is usually enough to know whether it makes sense to continue.